Sans Normal Madov 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, assertive, punchy, energetic, modern, impact, motion, emphasis, display, slanted, oblique, blocky, rounded, compact counters.
This typeface presents a heavily slanted, weighty sans structure with broad proportions and rounded, compact interior counters. Strokes are smooth and uniform in feel, with subtly softened corners and generous curves in letters like C, O, and S, balanced by blunt, straight terminals on E, F, and T. The rhythm is dense and powerful: uppercase forms are wide and stable, while lowercase maintains a sturdy, single-storey feel with simple shapes and minimal detailing. Numerals are similarly bold and wide, designed to read as solid silhouettes with consistent slant and optical balance.
Best suited for short, high-impact settings such as headlines, posters, campaign graphics, and bold UI or editorial callouts. It can work well in sports and event branding where speed and strength are desirable, and it holds up in large-scale signage or packaging where solid silhouettes carry the message.
The overall tone is loud, fast, and confident, with a forward-leaning stance that suggests motion and urgency. Its heavy presence and wide set give it a headline-first personality, leaning toward athletic, promotional, and high-impact messaging rather than quiet, neutral text.
The design appears intended to deliver maximum impact with a sense of forward motion, using heavy weight, broad forms, and a consistent slant to create urgency and emphasis. It prioritizes strong word-shapes and immediate visibility for display typography.
The slant is consistent across cases and figures, helping lines of text look cohesive and directional. Counters stay relatively tight at display sizes, emphasizing mass and silhouette over delicate internal detail, and the wide spacing needs are primarily driven by the expansive letterforms rather than airy sidebearings.