Sans Normal Makum 12 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Favela' by Machalski, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, punchy, upbeat, retro, confident, impact, motion, display, branding, emphasis, slanted, rounded, bulky, compact, soft corners.
A heavy, right-slanted sans with wide, rounded forms and tightly packed counters that create a dense, energetic texture. Strokes are broadly uniform with gentle modulation, and curves are built from smooth, circular geometry; terminals appear blunt with subtly softened corners rather than sharp cuts. Uppercase shapes are compact and muscular, while lowercase maintains a solid, single-storey construction in letters like a and g, reinforcing a bold, simplified rhythm. Numerals are equally weighty and slightly stylized, matching the overall forward-leaning momentum.
Best suited to large-scale display work where impact and motion are desirable: headlines, posters, sports and fitness branding, product packaging, and short promotional lines. It can also work for logos or wordmarks that benefit from a bold, forward-leaning stance, while extended body text is less ideal due to the dense color and tight internal space.
The overall tone is assertive and fast, with a sporty, promotional feel that reads as energetic rather than formal. Its rounded heft and italic drive lend a friendly aggression—more “action headline” than “corporate system.”
The design appears intended to deliver maximum visual punch with a streamlined, rounded construction and an italicized sense of speed. It prioritizes bold legibility and brandable personality over neutrality, aiming for attention-grabbing display performance.
The slant and mass produce strong horizontal movement, especially in repeated rounded letters (o, e) and wide diagonals (v, w, x). Counters and apertures stay relatively tight, which increases impact at larger sizes but can make small-size settings feel dark and compact.