Sans Normal Askam 9 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, friendly, modern, neutral, approachable, clarity, versatility, approachability, system design, modern neutrality, rounded, geometric, open apertures, high legibility, crisp terminals.
A rounded geometric sans with consistent stroke weight and smooth circular bowls. The forms lean toward constructed geometry—round letters like O/C/G are close to perfect circles, while straight-sided characters (E, F, H, N) are clean and evenly proportioned. Terminals are crisp and mostly flat, with gentle rounding in joins and curves that keeps the texture soft rather than sharp. Lowercase shapes are simple and readable, with single-storey a and g, a compact shoulder on r, and a narrow, tidy t with a short crossbar; counters stay open and spacing reads even in text.
Works well for UI labels, product dashboards, and app typography where clean shapes and open counters support quick scanning. The rounded geometry also suits branding and packaging that aims for a modern, accessible voice, and it scales comfortably from headings to body copy in editorial and presentation settings.
The overall tone is contemporary and approachable, balancing a technical geometric feel with softened, friendly curves. It reads as neutral and calm, making it suitable for interfaces and brand systems that need clarity without feeling cold.
Designed to deliver a clear geometric sans voice with softened roundness for everyday readability. The consistent construction and restrained detailing suggest an emphasis on versatile, system-friendly typography that remains personable in longer text.
Round punctuation and numerals match the same circular construction; figures are straightforward and unobtrusive, keeping line rhythm steady. Diacritics and special characters are not shown, so the visible impression is driven by the core Latin set and lining numerals.