Sans Normal Ilnim 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Book Rounded W1G' by Berthold, 'BR Sonoma' by Brink, and 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, soft, bold, approachability, high impact, playfulness, modern warmth, rounded, bubbly, smooth, geometric, compact counters.
A heavy, rounded sans with broad proportions and softly blunted terminals throughout. Strokes are uniform and smooth, with generous corner radii that create a cushiony silhouette and a strong, even color in text. Bowls and counters tend to be compact and oval, keeping openings relatively tight while maintaining clear letter shapes. The lowercase is built from simple geometric forms with single-storey “a” and “g”, short shoulders, and sturdy verticals that emphasize stability over delicacy.
Best suited to display settings such as headlines, posters, packaging, and high-impact branding where a soft, bold voice is desirable. It also works well for signage and UI labels at larger sizes, where the rounded geometry reads clearly and feels approachable.
The overall tone is warm and approachable, leaning playful and casual rather than formal. Its inflated, rounded shapes suggest a friendly, contemporary personality that feels confident and upbeat, well suited to expressive headlines and brand moments that want to read as inviting.
The design appears intended to deliver maximum impact with a friendly, rounded geometry—prioritizing a smooth, approachable aesthetic and consistent texture over fine detail or sharp contrast.
In paragraphs, the dense stroke weight and tight internal spaces create a strong presence, favoring short bursts of copy over extended reading. Numerals follow the same rounded, chunky construction, with thick curves and compact apertures that match the letters closely.