Sans Normal Edgoh 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, packaging, modern, friendly, informal, lively, clean, readability, approachability, contemporary tone, dynamic emphasis, oblique, humanist, rounded, open, soft.
A slanted, rounded sans with smooth curves and gently modulated strokes. The forms feel open and breathable, with generous sidebearings and a relaxed rhythm that reads comfortably in short text. Terminals are mostly soft and slightly tapered rather than blunt, and curves resolve cleanly into straight strokes without sharp corners. The overall construction leans humanist: bowls are subtly elliptical, counters stay open, and key joins (as in n, m, r) are calm and uncluttered.
It suits interface copy, product pages, and editorial sidebars where a friendly, contemporary italic voice is needed without sacrificing clarity. It also works well for brand communications, packaging, and promotional materials that want a clean sans tone with a more personable, dynamic slant.
The tone is approachable and contemporary, with an easygoing, conversational slant. It feels more friendly than technical, suggesting movement and informality without becoming quirky or decorative. The softness of the curves and the open spacing give it a welcoming, accessible voice.
The design appears intended to provide a legible, everyday italic sans with a warm, humanist feel—balancing clean geometry with softened terminals and open counters to keep text readable while adding motion and character.
Uppercase shapes stay simple and rounded, while the lowercase carries much of the personality through its soft terminals and flowing joins. Numerals appear straightforward and readable, matching the same rounded, slightly calligraphic logic as the letters.