Sans Normal Idgup 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, handwritten, playful, approachable, human touch, approachability, casual clarity, everyday display, rounded, monoline, soft terminals, informal, bouncy.
A rounded, monoline sans with an italicized, hand-drawn rhythm and softly tapered stroke endings. Letterforms rely on smooth curves and simple construction, with open counters and gently irregular widths that create a lively, non-mechanical texture. Capitals are clean and readable with softened joins, while lowercase forms keep a buoyant baseline feel and simple, looped shapes in letters like a, e, and g. Numerals follow the same easy, rounded construction, maintaining consistent stroke weight and open forms.
Works well for short to medium text where warmth and informality are desirable—branding accents, packaging copy, posters, social media graphics, and casual editorial callouts. It is especially effective in headlines and subheads where the italic slant and rounded forms can carry personality without relying on decorative details.
The font communicates a friendly, relaxed tone, like quick marker lettering that has been cleaned up for repeatable use. Its slanted stance and rounded shapes read as personable and upbeat, suitable for messaging that aims to feel human and informal rather than corporate or rigid.
Likely designed to capture the feel of casual, slanted handwritten lettering in a legible sans framework. The goal appears to be an approachable, contemporary voice with consistent stroke weight and rounded geometry that stays clear in everyday display and lightweight text applications.
Spacing and proportions feel intentionally uneven in a subtle way, which helps sustain a handwritten vibe without becoming messy. Curves dominate over sharp angles, and terminals generally end in smooth, slightly pointed tapers that add motion to words in running text.