Serif Other Yidi 10 is a very bold, wide, low contrast, reverse italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, stencil, industrial, poster, retro, assertive, stencil effect, display impact, industrial flavor, graphic texture, notched, segmented, angled, ink-trap-like, high-impact.
This typeface is built from heavy, geometric strokes with pronounced segmentation: many bowls and stems are split by narrow vertical or diagonal cuts that read like stencil bridges. Forms lean slightly backward, giving the line a distinctive counter-slant while maintaining a stable, blocky footprint. Curves tend toward circular and semi-circular geometry, while diagonals are sharp and planar, producing a rhythmic pattern of wedges and notches across words. Terminals feel serifed through small, sculpted projections and cut-ins rather than traditional bracketed details, and spacing appears moderately open to keep the dense shapes readable.
It performs best in short, high-impact settings such as posters, large headlines, logotypes, and packaging where the stencil cuts become a visual feature. It can also work for signage-inspired graphics and titles that benefit from an industrial or retro-display voice.
The overall tone is bold and mechanical, with a utilitarian stencil character that suggests signage, labeling, and engineered objects. Its backward-leaning stance adds attitude and motion, while the repeated cut patterns give it a crafted, industrial texture that feels both retro and contemporary.
The design appears intended to deliver maximum presence through heavy, geometric letterforms while introducing personality via consistent stencil-like breaks and a backward slant. Those structural cuts function as both decoration and differentiation, turning otherwise simple shapes into a distinctive display system.
The segmented construction creates strong internal highlights and recognizable silhouettes, especially in round letters like C, O, Q, and G, where the split bowls become a defining motif. In text settings, the consistent notching produces a strong horizontal rhythm, but the dramatic black mass and interior cuts make it better suited to display sizes than long passages.