Sans Normal Lados 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Glimp' by OneSevenPointFive, 'Identidad' by Punchform, and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, modern, energetic, impact, motion, display, clarity, oblique, heavy, rounded, compact, blocky.
A heavy, oblique sans with broad proportions and rounded, simplified geometry. Strokes stay largely uniform with minimal modulation, producing dense, high-impact letterforms. Curves are smooth and full (notably in O/C/G and the lowercase bowls), while terminals are clean and blunt, keeping the silhouette compact and solid. Spacing appears sturdy and slightly tight at display sizes, with numerals and capitals matching the same strong, forward-leaning rhythm.
Best suited for large-scale typography where impact matters—headlines, posters, sports graphics, and bold brand moments. It can also work on packaging or digital hero text where strong shapes and quick recognition are needed, especially when set with ample tracking to avoid crowding.
The overall tone is assertive and fast, with a forward-leaning slant that reads as energetic and competitive. Its chunky shapes and smooth curves give it a contemporary, approachable toughness rather than a sharp or technical feel.
Likely designed to deliver maximum presence with a clean, contemporary sans structure, combining broad widths and an oblique stance for motion and urgency. The rounded, low-detail construction suggests an emphasis on clarity and visual punch in display settings.
The design balances round counters with slightly squared joins, creating a stable, poster-ready texture. The lowercase shows straightforward, single-storey forms where applicable, reinforcing a simple, modern voice, and the figures are similarly weighty and headline-oriented.