Sans Normal Lomid 4 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'FS Koopman' by Fontsmith and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, friendly, impact, motion, promotion, clarity, modernization, oblique, rounded, chunky, compact, punchy.
A heavy, oblique sans with broad, rounded forms and smooth, low-friction curves. Strokes stay largely uniform, with softened corners and open counters that keep the dense weight readable. Uppercase shapes are sturdy and geometric, while the lowercase shows a tall, prominent x-height and compact ascenders/descenders, producing a tight, efficient texture. Numerals match the same robust build and rounded geometry, creating a consistent, high-impact rhythm across lines.
Best suited to short, attention-grabbing applications such as headlines, posters, product branding, sports and fitness graphics, packaging callouts, and promotional lockups. It can work for brief UI accents or labels where strong emphasis is needed, but extended text will be most comfortable with generous line spacing and moderate line lengths.
The overall tone is assertive and fast, with a sporty, forward-leaning feel. Its rounded construction keeps the mood approachable rather than aggressive, making it feel contemporary and promotional. The weight and slant combine to suggest motion, urgency, and confidence.
The design appears intended to deliver maximum impact with a sense of speed and modernity, using an oblique stance and rounded, geometric structure to stay legible and approachable at large sizes. It prioritizes bold presence and consistency across caps, lowercase, and figures for cohesive display typography.
In text settings the slant and heavy weight create strong horizontal momentum and a dark color on the page, so spacing and line length will noticeably affect comfort. Round characters (O, C, G, 0) feel especially full and stable, while diagonal-heavy letters (K, V, W, X, Y) amplify the energetic stance.