Sans Normal Sekif 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, branding, packaging, posters, editorial, friendly, casual, approachable, playful, clean, approachability, clarity, modernity, informality, versatility, rounded, soft, monoline, open apertures, generous spacing.
A rounded, monoline sans with softly blunted terminals and smooth, circular bowls. Curves are dominant across capitals, lowercase, and figures, with minimal stroke modulation and a steady, even rhythm. Counters are open and spacious, and joins are kept simple and clean; diagonals (as in K, V, W, X, Y) remain sturdy without becoming sharp. Overall spacing reads comfortable and slightly airy, supporting legibility at text sizes.
Works well for interface text, product labels, and brand systems that want a warm, non-technical voice. The open counters and even stroke weight also make it suitable for short editorial passages, signage, and display lines where a friendly, rounded sans is desired.
The letterforms convey an easygoing, friendly tone—modern and informal without feeling messy. Its rounded geometry and soft terminals give it a welcoming, lightly playful personality suited to everyday communication.
Likely designed as a versatile rounded sans that prioritizes clarity and approachability. The consistent monoline construction and softened terminals suggest an intent to feel contemporary and readable while adding a gentle, personable character.
Distinctive shapes include a looped-tail Q, a single-storey a and g, and a gently curved j with a rounded dot. Numerals are simple and clear, with a rounded 0 and open, approachable forms across the set.