Sans Normal Iddev 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shibui' by Artisticandunique and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, app ui, social media, friendly, casual, approachable, lively, modern, warmth, approachability, informality, motion, clarity, rounded, monoline, humanist, soft, slanted.
A slanted, rounded sans with a smooth monoline feel and gently softened terminals. Curves are generous and open, with broad counters and a relaxed, slightly irregular rhythm that keeps the texture from feeling mechanical. The lowercase shows simple, single-storey constructions and compact joins, while capitals stay clean and uncluttered with rounded shoulders and bowls. Numerals follow the same soft geometry, maintaining clear silhouettes and consistent stroke behavior.
This font works well for branding systems that need a friendly voice, as well as packaging, headlines, and promotional graphics where warmth and motion help attract attention. It can also serve in UI labels, onboarding screens, and social media graphics when a casual, personable tone is desired.
The overall tone is informal and friendly, with an easy handwritten energy despite its sans structure. Its slant and rounded forms give it motion and warmth, making it feel conversational rather than corporate. The result is contemporary and approachable, suited to messaging that wants to sound human and upbeat.
The design appears intended to blend the clarity of a rounded sans with the energy of an italic style, creating a readable display-and-text companion with a casual voice. It prioritizes smooth curves, open forms, and a relaxed rhythm to project approachability while remaining clean and modern.
The italic angle is noticeable but not extreme, and the letterforms keep steady spacing and open apertures that support quick scanning. Slightly varied curves and stroke endings add personality, which reads as intentional softness rather than strict geometric precision.