Sans Normal Osmis 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Croma Sans' and 'Galvani' by Hoftype, 'SST' by Monotype, and 'Gelder Sans' and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, loud, chunky, impact, clarity, modernity, utility, approachability, geometric, rounded, compact, dense, sturdy.
A heavy, geometric sans with broad proportions and rounded, softly squared curves. Strokes are consistently thick with minimal modulation, producing dense counters and strong, poster-like silhouettes. Terminals are mostly flat and blunt, with a straightforward, engineered feel; diagonals (V, W, X, Y) stay wide and stable, while bowls (B, D, O, P, R) read as compact ovals with tight interior space. Numerals are similarly weighty and blocky, built for impact rather than delicacy.
Best suited to headlines, posters, and display typography where strong mass and quick recognition are priorities. It can work well for brand marks, packaging, wayfinding, and bold UI moments such as hero banners or section headers, especially when ample size and spacing are available.
The overall tone is assertive and upbeat, combining solidity with approachable roundness. It feels contemporary and utilitarian, with a punchy presence that reads as direct, dependable, and attention-seeking without becoming decorative.
The design appears intended to deliver maximum visual impact with a simple, geometric construction and an even, saturated stroke. It prioritizes clarity from a distance and a contemporary, robust personality over fine detail or delicate reading texture.
In the text sample, the heavy color creates strong emphasis and clear word shapes at large sizes, while the tight counters and dense rhythm suggest it will feel more crowded as sizes get smaller. The forms stay clean and consistent across uppercase, lowercase, and figures, reinforcing a cohesive, no-nonsense voice.