Sans Normal Onlam 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'News Gothic No. 2' and 'Trade Gothic' by Linotype, 'News Gothic' by ParaType, 'Hamburg Serial' by SoftMaker, 'NeoGram' by The Northern Block, 'TS Hamburg' by TypeShop Collection, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, friendly, clean, straightforward, clarity, impact, versatility, modernity, geometric, rounded, compact, even, high legibility.
This typeface presents sturdy, clean letterforms with a largely geometric construction and smooth, rounded curves. Strokes are consistently heavy with minimal modulation, creating a uniform texture across lines of text. Counters are open and well-defined (notably in C, O, e, and a), while terminals and joins are generally crisp, giving the design a tidy, engineered feel. Proportions are balanced with a steady cap height and a practical, readable lowercase that maintains clarity at display sizes.
It performs best in headlines, posters, and branding where strong weight and clean geometry help text stand out. The open counters and plain forms also suit signage and interface labels that need quick recognition. It is particularly effective for concise copy, calls to action, and bold typographic layouts.
The overall tone is modern and confident, with a friendly edge from its rounded shapes and open apertures. Its solid color and uncomplicated forms feel direct and functional, suitable for clear messaging rather than ornament. The impression is contemporary and approachable, with enough firmness to read as authoritative.
The design appears intended as a versatile, contemporary sans for impactful display use, prioritizing clarity, simplicity, and a consistent dark texture. Its restrained detailing suggests a focus on reliable everyday typography that can carry modern branding and straightforward communication.
The glyph set shown favors simple, familiar shapes: a double-storey a, a compact single-storey g, and straightforward numerals with clear differentiation. The rhythm in text is even and dense, producing strong visual presence and a consistent typographic color that works well in short, punchy lines.