Sans Normal Madov 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Helvetica' by Linotype, 'Nuber Next' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, dynamic, punchy, modern, impact, motion, emphasis, modernity, clarity, oblique, slanted, blocky, rounded, compact counters.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes are thick and largely monolinear, with smooth, rounded curves on bowls and terminals, and crisp joins where diagonals meet. The slant is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm; diagonals (V, W, X, Y, Z) read especially strong and geometric. Lowercase forms are sturdy and simplified, with a single-storey a and g and a compact, sturdy r; the figures are robust and highly legible at display sizes.
Best suited to attention-grabbing applications such as headlines, posters, retail and promotional advertising, and sports or event branding. It also works well for packaging callouts and short UI labels where strong emphasis is needed, though the heavy strokes favor larger sizes over long-form reading.
The overall tone is energetic and forceful, with a confident, no-nonsense presence. Its forward lean and dense color suggest motion and urgency, giving it a sporty, promotional feel rather than a quiet, editorial one.
Designed to deliver maximum impact with a clean sans structure, using a consistent oblique angle and simplified, rounded geometry to communicate speed and strength. The intent appears focused on bold display typography that stays readable while feeling energetic and contemporary.
Spacing appears generous enough to keep the dense weight from clogging, while the wide set and simplified shapes help maintain clarity in all-caps settings. The boldness and slant amplify emphasis quickly, making even short phrases feel loud and immediate.