Sans Normal Dykup 10 is a regular weight, very wide, low contrast, italic, normal x-height font.
Keywords: branding, sportswear, technology, automotive, headlines, futuristic, technical, dynamic, sleek, sporty, speed cue, modernization, technical tone, display impact, brand voice, oblique, extended, rounded, streamlined, geometric.
A streamlined oblique sans with extended proportions and a soft-cornered geometric build. Strokes are monolinear and smooth, with oval counters and rounded terminals that keep the texture even despite the strong slant. Curves are drawn with a slightly squarish, aerodynamic feel—round forms read as flattened ovals, and joins stay clean and mechanical rather than calligraphic. The rhythm is open and horizontal, with generous letterwidths and tidy spacing that produces a fast, forward-leaning line of text.
Best suited to branding, logotypes, headlines, and short UI or product callouts where its slanted, extended stance can signal motion and modernity. It also works well for tech-leaning communications, automotive or sports-themed graphics, and packaging that benefits from a sleek, engineered texture.
The overall tone feels modern and engineered, with a speed/precision character often associated with technology and transportation. Its rounded geometry keeps it approachable, while the pronounced slant and extended forms add energy and motion.
The design appears intended to deliver a contemporary, speed-oriented sans that remains clean and legible while projecting a distinctly modern, technical personality through oblique posture and rounded geometric construction.
Uppercase forms stay crisp and simplified, while lowercase maintains the same oblique, rounded logic for a cohesive system. Numerals match the wide, oval construction, reading clearly at display sizes with a consistent, contemporary voice.