Sans Contrasted Ulku 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Epoca Classic' by Hoftype, 'Rotulo' by Huy!Fonts, 'Big Vesta' by Linotype, 'Koning Display' by LucasFonts, 'Skeena' by Microsoft Corporation, and 'Cora' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, athletic, punchy, modern, loud, impact, attention, modernize, energize, bevelled, angled, compact, blocky, bracketed.
A heavy, display-oriented sans with subtly sculpted strokes and noticeable modulation across curves and joins. Many terminals are cut with angled, wedge-like endings, giving a slightly bevelled, engineered feel rather than purely geometric bluntness. Counters are relatively tight and forms are robust, with a clear, upright stance and broad letterforms that hold their shape at large sizes. The lowercase shows a sturdy single-storey a and g, a compact r, and a square i/j dot, while numerals share the same weighty, high-impact construction.
This font is best suited to headlines, posters, and prominent brand moments where strong silhouettes and high impact are needed. It can work well for sports and entertainment graphics, packaging callouts, and short, bold editorial titles where the angled terminals add character without resorting to decorative effects.
The overall tone is assertive and energetic, with a sporty, poster-ready presence. Its sharp terminals and sculpted contrasts add a hint of drama and toughness, reading as contemporary and attention-seeking rather than neutral.
The design appears intended to deliver maximum presence with a modern, engineered edge—combining a straightforward sans foundation with angled, bevel-like terminals and controlled stroke modulation to increase punch and distinctiveness in display settings.
Diagonal joins and wedge cuts on letters like K, V, W, X, and Y create a consistent rhythm of sharp angles that pairs well with the strong vertical stems. In text blocks, the dense weight and tight counters make it feel most comfortable as a headline face rather than for extended small-size reading.