Sans Contrasted Ulla 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Newbery Sans Pro' by Sudtipos, 'Indecise' by Tipo Pèpel, and 'Cora' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, modern, assertive, clean, impact, clarity, modernity, authority, open counters, sheared terminals, tapered joins, high legibility, sturdy.
A robust, contemporary sans with subtly tapered strokes and gentle contrast that shows up most clearly at joins and terminals. The forms are broad and stable with open counters and generous interior space, giving a clear, readable rhythm. Terminals often feel slightly sheared rather than perfectly square, and several curves tighten into crisp, controlled endings, producing a purposeful, engineered look. Numerals are large and blocky with smooth curves and straightforward construction, matching the letterforms’ strong, even color.
This font is well-suited to headlines, posters, and branding systems that need a strong, contemporary sans with refined detail. It also works well for editorial display use where you want a dense, authoritative typographic color without sacrificing clarity.
The overall tone is confident and pragmatic, balancing a clean modern voice with a slightly editorial sharpness. Its weight and broad proportions give it an assertive presence, while the controlled contrast and open shapes keep it approachable and highly legible.
The design appears intended to deliver a modern, high-impact sans for display settings, combining broad proportions and heavy presence with restrained contrast to keep shapes crisp and readable.
The sample text shows consistent texture at large sizes, with strong headline impact and clear word shapes. The design maintains a steady baseline and sturdy verticals while letting subtle tapering add refinement without turning decorative.