Sans Normal Labir 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' and 'Canava Grotesk' by Arodora Type and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, confident, modern, friendly, impact, motion, modernity, approachability, brand presence, rounded, slanted, compact apertures, soft corners, heavy terminals.
This typeface is a heavily weighted, forward-slanted sans with rounded construction and smooth, continuous curves. Letterforms emphasize broad, circular counters (notably in O, C, and G) and simplified joins, giving a cohesive, built-from-ovals feel. Strokes end in soft, blunt terminals rather than sharp cuts, while apertures are relatively tight, which boosts density and impact. The overall rhythm is punchy and compact, with short ascenders/descenders relative to the body and sturdy numerals that match the letter weight.
This font performs best in high-impact contexts such as headlines, display typography, branding marks, packaging, and promotional graphics. It’s well suited to sports, fitness, tech-forward lifestyle, and entertainment applications where a sense of speed and confidence is desirable. For longer passages, it will be most effective at larger sizes where its tight apertures and dense weight remain clear.
The font projects a bold, energetic tone that feels fast-moving and assertive without becoming harsh. Its rounded geometry and soft terminals add an approachable, contemporary friendliness, while the strong slant introduces motion and a sporty attitude. The result is confident and attention-grabbing, suited to messaging that wants to feel active and modern.
The design appears intended as a bold, motion-oriented display sans that combines geometric roundness with a pronounced slant to signal energy. Its consistent weight, soft terminals, and compact internal spaces suggest an emphasis on punchy presence and brandable character rather than delicate detail.
In text, the heavy weight and slant create a strong, poster-like color on the page, and the tighter openings in letters like a, e, and s can read as intentionally compact and muscular. Uppercase forms stay clean and geometric, while lowercase retains the same rounded, dense personality for consistent voice across headlines and short bursts of copy.