Sans Normal Labos 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, loud, friendly, energetic, emphasis, impact, motion, modern branding, display strength, slanted, rounded, chunky, soft corners, high impact.
This typeface presents heavy, slanted letterforms with broad proportions and a compact, muscular silhouette. Curves are generously rounded and terminals are smooth, while straighter strokes keep a clean, sans-like structure. Counters are relatively open for the weight, and the overall rhythm feels punchy and forward-leaning, with forms that read as sturdy rather than delicate. Numerals and capitals follow the same robust, slightly condensed internal space and consistent stroke treatment for a cohesive, display-oriented texture.
It performs best in headlines, posters, and large-scale messaging where its weight and slant can carry strong emphasis. The font also suits sports or fitness branding, promotional graphics, and bold packaging titles that benefit from a rounded, energetic voice. For longer passages, it’s better used sparingly as a display companion rather than a primary text face.
The tone is assertive and high-energy, with a sporty, upbeat character. Its rounded geometry softens the mass, giving it a friendly confidence rather than an aggressive feel. The pronounced slant adds momentum, suggesting speed and emphasis.
The design appears intended as an attention-grabbing, modern display sans with a dynamic slant and softened curves. It prioritizes impact, momentum, and a friendly boldness, aiming for strong readability at large sizes and a distinctive graphic presence in branding and promotional contexts.
The heaviest strokes dominate the texture, so spacing and counters become key to maintaining clarity—especially in dense lines of text. The slanted construction is consistent across cases and figures, reinforcing a unified forward motion across headings and short phrases.