Sans Normal Amdek 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Equip' by Hoftype, and 'Masny' by Tour De Force (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, editorial, modern, neutral, friendly, clean, confident, clarity, versatility, legibility, modernity, utility, geometric, rounded, open, sturdy, crisp.
A clean, geometric sans with broad proportions and generous internal space. Curves are built from near-circular bowls and smooth arcs, paired with straight, even strokes that keep contrast minimal. Terminals are mostly squared-off and crisp, with consistent stroke endings and a steady baseline rhythm. Counters stay open (notably in letters like a, e, s, and g), and round characters like O and C read as full, stable forms rather than condensed shapes.
This font suits interface typography and product design where clarity and consistent rhythm matter, especially at medium-to-large sizes. Its wide, open shapes also work well for signage and wayfinding, and it can serve as a dependable brand sans for logos, packaging, and clean editorial headlines.
The overall tone is contemporary and straightforward, with a calm, neutral voice that still feels approachable due to its rounded geometry. Its wide stance and open counters give it an easy, unforced presence that reads as confident without becoming sharp or aggressive.
The design appears intended as a versatile, no-nonsense geometric sans that prioritizes legibility and even texture across letters and numerals. Its simplified construction and open counters suggest a focus on practical readability and contemporary visual alignment across digital and print applications.
The figures follow the same geometric logic as the letters, with round numerals and clear, uncomplicated forms suited to quick recognition. Uppercase construction is simple and architectural, while lowercase retains a modern, utilitarian feel with minimal flourish.