Sans Normal Jimug 4 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Wienerin' by Sudtipos (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, magazine covers, confident, modern, authoritative, clean, impact, readability, editorial tone, brand presence, geometric, crisp, sturdy, bracketed, transitional.
A robust, high-contrast serif with broad proportions and a steady, upright stance. Strokes show clear thick–thin modulation, with relatively vertical stress in rounded letters and crisp, sharply cut terminals. Serifs are compact and bracketed, helping the letterforms feel anchored without becoming overly decorative. Counters are generous and shapes are cleanly drawn, producing a stable rhythm in both capitals and lowercase, while figures follow the same weighty, polished construction.
Best suited to headlines, deck copy, and prominent editorial typography where strong contrast and presence are desirable. It can also support branding, packaging, and poster work that benefits from a classic-yet-modern serif tone and clear, sturdy letterforms.
The overall tone is confident and editorial, pairing a contemporary cleanliness with a traditional, bookish authority. Its strong weight and clear contrast give it a decisive voice that reads as serious and premium rather than casual or playful.
The design appears intended to deliver a bold, contemporary serif voice with clear contrast and sturdy proportions, balancing readability with display-level impact. Its controlled detailing and compact serifs suggest a focus on polished editorial and brand applications.
In text settings, the heavy color builds quickly, so spacing and leading become important for comfortable reading at smaller sizes. The design’s broad letterforms and firm serifs make it especially impactful in short lines where structure and presence matter.