Sans Normal Timi 7 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, authoritative, confident, classic, formal, impact, authority, readability, editorial tone, bracketed, transitional, robust, open apertures, crisp.
A robust, heavy-weight text face with compact curves and clear vertical stress. Strokes show pronounced thick–thin modulation, especially in rounds and joins, creating a crisp rhythm at display sizes. Letterforms are broadly proportioned with generous counters and relatively open apertures, while terminals are mostly clean and slightly tapered. The lowercase presents a two-storey “a” and “g,” a compact “e” with a strong horizontal bar, and a sturdy, minimally bracketed feel in stems and joins; numerals are solid and high-impact with smooth curves and clear differentiation.
Best suited to headlines, magazine or newspaper-style editorial typography, and short emphatic blocks of copy where contrast and weight can be appreciated. It can also perform well in branding and packaging where a confident, classic voice is desired, and in numerals-heavy callouts such as prices or section markers.
The overall tone is assertive and editorial, combining a traditional seriousness with a modern, high-contrast punch. It reads as confident and trustworthy, suited to messaging that needs clarity and authority rather than playfulness.
The design intent appears to be a strong display-oriented text face that balances traditional letterform construction with heightened contrast and broad proportions for immediate impact. It prioritizes authoritative presence and clear, stable silhouettes in both uppercase and lowercase.
Spacing appears comfortable for large text settings, with strong word shapes driven by prominent verticals and rounded bowls. The design’s contrast and broad proportions make it visually commanding, though the finer hairlines suggest it will benefit from adequate size and resolution in print or screen contexts.