Sans Superellipse Hinos 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Mozer' by Fontfabric, 'Branding SF' by Latinotype, 'Interval Next' by Mostardesign, 'Cebreja Extra' by Rafaeiro Typeiro, and 'MaryTodd' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, sporty, retro, punchy, friendly, impact, space saving, display clarity, geometric warmth, compact, rounded, blocky, sturdy, high impact.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are broadly uniform with minimal modulation, giving the letters a dense, poster-like color and strong presence. Counters are relatively tight and the overall rhythm is condensed, with sturdy verticals and smoothly curved bowls. Terminals tend to be blunt and squared-off, while curves (notably in C, G, S, and the numerals) keep a controlled, geometric roundness rather than a fully circular feel.
Best suited to headlines, short statements, and display work where a dense, high-impact texture is desirable. It can work well for branding and packaging that needs a sturdy, contemporary-retro voice, and for sports or event graphics where compact, emphatic lettering is helpful.
The tone is assertive and energetic, with a slightly retro, athletic sensibility. Its rounded geometry keeps it approachable despite the strong weight, reading as bold and friendly rather than severe.
The likely intention is a display sans that maximizes impact in limited horizontal space while maintaining a friendly, geometric feel. The rounded-rectangle skeleton and blunt terminals suggest a design aimed at bold, modern signage and attention-grabbing typography.
The design emphasizes compact width and tight interior space, which increases impact at large sizes but can reduce clarity in smaller settings. Numerals match the same blocky, rounded-rect aesthetic, maintaining consistent texture across alphanumerics.