Sans Normal Lylul 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Rafine' by Fontmachine; 'Riveta' by JCFonts; 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, modern, energetic, confident, impact, speed, attention, branding, display, slanted, heavyweight, blocky, rounded, compact.
This is a heavy, slanted sans with broad proportions and sturdy, low-detail letterforms. Strokes are consistently thick with smooth, rounded curves on bowls and terminals, paired with flat, squared cutoffs that keep the silhouettes compact and bold. The overall rhythm is tight and forceful, with relatively closed counters in letters like a, e, and s, and a uniform, forward-leaning stance across capitals, lowercase, and numerals.
It performs best in short, high-impact settings such as headlines, posters, campaign graphics, and sports or event branding. The thick strokes and compact counters favor medium-to-large sizes, where the bold silhouettes and slanted momentum remain crisp and readable.
The font reads as assertive and kinetic, with a forward motion that suggests speed and impact. Its blunt, high-ink shapes feel contemporary and practical, leaning toward an athletic and promotional tone rather than a refined editorial voice.
The design appears intended to deliver maximum impact with a clear, forward-driving slant and simplified, robust shapes. It prioritizes strong silhouettes, even color, and a contemporary feel suited to energetic display typography.
Capitals are broad and stable, while lowercase forms stay dense and simplified, favoring quick recognition at display sizes. Numerals follow the same sturdy construction, maintaining a consistent weight and presence alongside text.