Sans Normal Bunew 4 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, playful, warm, quirky, approachability, informality, expressiveness, modern friendliness, hand-drawn, rounded, soft terminals, lively, informal.
A rounded, italic sans with softly swelling strokes and gently tapered terminals. Letterforms lean consistently to the right and show subtle, brush-like modulation without sharp contrast. Curves are generously open, bowls are near-circular, and joins stay smooth, giving the alphabet an easy rhythm. The overall spacing reads comfortable and slightly loose, while proportions vary enough to feel organic rather than strictly geometric.
This font is well-suited for branding and packaging that need a friendly, modern personality, as well as headlines, posters, and social media graphics where its italic energy can lead the eye. It also works for short passages in informal contexts, though its characterful shapes are most effective when given enough size and spacing to breathe.
The tone is approachable and upbeat, with a lightly hand-made feel that adds personality without becoming noisy. Its slanted stance and rounded construction create a conversational, friendly voice suited to informal messaging and cheerful branding.
The design appears intended to bridge clean sans readability with a casual, hand-drawn warmth. Its consistent slant, rounded geometry, and soft terminals suggest a focus on approachable display typography that feels personal and lively without relying on decorative flourishes.
Distinctive gestures—like the curved tail on the Q and the looped, single-storey lowercase forms—reinforce a handwritten sensibility while remaining clearly sans in construction. Numerals follow the same soft, rounded logic and keep a consistent, readable silhouette at display sizes.