Sans Other Kelam 9 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, editorial, posters, friendly, whimsical, contemporary, approachable, casual, add warmth, increase approachability, standout sans, brand character, humanist, soft terminals, open counters, rounded forms, lively rhythm.
A clean sans with humanist proportions and noticeably softened, tapered terminals. Strokes are largely uniform but subtly modulated, giving curves a gentle swelling and keeping joins from feeling mechanical. Bowls and counters are open and round, while many ends finish with small angled or teardrop-like cuts that add motion without becoming decorative. The overall rhythm is even and readable, with a slightly playful feel in the curves and diagonals rather than strict geometric construction.
Well-suited to branding and packaging where a modern sans is needed but with more character than a neutral workhorse. It performs nicely in headlines, short paragraphs, and editorial callouts, and can add approachability to posters, menus, and lifestyle-oriented marketing.
The tone is warm and personable, balancing modern clarity with a lightly quirky finish. Its soft terminals and buoyant curves suggest friendliness and informality, making it feel inviting rather than corporate or austere.
The design appears intended to deliver everyday readability with a distinctive, friendly signature—keeping a sans structure while introducing soft, tapered terminals and lively curve handling to stand out in display and brand applications.
Uppercase forms stay straightforward and stable, while lowercase shows more personality through rounded joins and tapered finishes. Numerals follow the same soft, slightly calligraphic logic, helping text and figures feel cohesive in mixed settings.