Sans Other Kelen 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, book covers, quirky, friendly, handmade, playful, casual, approachability, human touch, distinctiveness, casual tone, soft, rounded, humanist, informal, lively.
A soft, humanist sans with gently tapered strokes and subtly irregular, hand-drawn contours. Terminals are rounded or slightly angled, and joins feel brushlike rather than purely geometric, creating a lively texture across words. Counters are generally open and circular-to-oval, while horizontals and diagonals show small variations in thickness and curvature that add warmth. Proportions lean slightly wide and relaxed, with simple, unembellished forms that still avoid a strictly mechanical rhythm.
Best suited to branding and packaging where a warm, artisanal voice is desirable, as well as posters and display settings that benefit from a playful, informal tone. It can also work for short editorial headlines or book covers where personality is more important than strict neutrality.
The overall tone is approachable and quirky, with a lighthearted, homemade energy that feels more conversational than corporate. Its slight wobble and soft terminals suggest friendliness and ease, making text feel less formal and more personable.
The design appears intended to provide a sans serif that reads clearly while projecting a handmade, human touch. By pairing straightforward letter structures with subtle stroke modulation and softened terminals, it aims to feel friendly and distinctive without becoming overly decorative.
The font maintains good consistency of stroke character across uppercase, lowercase, and numerals, but intentionally preserves small idiosyncrasies in curves and terminals that keep it from looking rigid. The numerals and lowercase show the same gentle, brushlike modulation, helping mixed text feel cohesive.