Sans Normal Likad 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Innova' by Durotype, 'Interval Next' by Mostardesign, 'Belle Sans' by Park Street Studio, and 'Adora Normal PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, modern, friendly, impact, momentum, attention, branding, slanted, geometric, rounded, compact, high-impact.
A heavy, forward-slanted sans with broad, rounded proportions and clean, uniform stroke weight. Curves are smooth and largely circular, while corners and joins are softened rather than sharp, giving the forms a sturdy, cohesive texture. Counters stay open and readable at display sizes, and the overall rhythm feels tightly set due to the mass and compact internal spaces. Numerals and capitals share the same robust, simplified construction, with a consistent angle and even color across lines.
Best suited to display work where strong presence and quick readability are needed—headlines, posters, event graphics, and prominent callouts. It can also support sports-oriented branding, packaging fronts, and short signage lines where its dense, confident color helps text stand out.
The tone is bold and kinetic, with an athletic, contemporary voice that suggests motion and confidence. Its rounded geometry keeps the impact from feeling harsh, lending a friendly, approachable edge even at large sizes.
Likely designed as a high-impact italic display sans that combines geometric roundness with a strong forward lean, aiming for immediacy, energy, and modern versatility in branding and headline settings.
The slant is consistent across uppercase, lowercase, and figures, helping the font feel unified in headlines. Round letters like O/C/Q and the lowercase bowls maintain a stable, geometric presence, while diagonal-heavy shapes (K, V, W, X, Y) emphasize speed and punch.