Sans Normal Ohbup 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'FF Infra' by FontFont, 'Goga' by Narrow Type, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, modern, direct, impact, clarity, modernity, legibility, geometric, rounded, compact, clean, blocky.
A heavy, geometric sans with rounded, softly squared curves and broadly proportioned capitals. Strokes are consistently thick with minimal modulation, producing an even, dense color. Counters are relatively small for the weight, while apertures stay fairly open, keeping letters readable despite the mass. Terminals are predominantly straight-cut, with smooth joins and a sturdy, compact rhythm; diagonals in A, V, W, X and Y are wide and stable, and the numerals follow the same robust, circular construction.
Best suited to display use where its weight and broad forms can deliver impact—headlines, posters, brand marks, packaging, and signage. It also works for short UI labels or callouts when a strong, high-presence tone is desired, though long passages may appear visually dense due to the heavy stroke weight.
The overall tone is assertive and contemporary, with a friendly smoothness from the rounded geometry. It reads as straightforward and dependable rather than delicate, giving copy a strong, energetic presence that feels at home in modern branding and UI contexts.
The design appears intended to provide a robust, modern sans that holds up at large sizes with strong visual presence. Its rounded geometric construction and simplified detailing suggest a focus on clear silhouettes, consistent texture, and punchy, contemporary communication.
Spacing appears generous enough to prevent dark clumping at large sizes, while the heavy weight creates strong shape recognition for short strings. The design leans on near-circular bowls (O, C, G, 0, 8) and simplified details, emphasizing clarity and impact over finesse.