Sans Normal Waluj 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, editorial, ui text, signage, friendly, warm, approachable, humanist, playful, approachability, readability, modern warmth, brand versatility, soft, rounded, open, airy, low stress.
A rounded, soft-edged sans with gently flared terminals and subtly tapered strokes that create a lively, hand-guided rhythm without becoming informal script. Curves are generous and open, with wide apertures in letters like C, G, and S, and smooth joins that keep the texture even in paragraph settings. The lowercase shows a single-storey a and g, plus a softly hooked f and j, reinforcing an easy, contemporary reading color. Numerals are clear and rounded, with slightly individualized shapes that match the font’s humanist proportions.
This face works well for brand systems, packaging, and marketing where a clean sans is needed but a colder geometric tone would be too stark. Its open forms and steady rhythm also make it suitable for UI copy, instructional material, and short editorial passages at moderate sizes.
The overall tone feels friendly and welcoming, balancing modern simplicity with a touch of warmth and personality. It reads as casual-professional rather than strictly neutral, making it well suited to brands or interfaces that want to feel approachable and optimistic.
The design appears intended to modernize a straightforward sans structure with rounded, humanist details—open apertures, soft terminals, and slightly varied stroke shaping—to improve friendliness and readability while maintaining a clean, contemporary silhouette.
Spacing appears comfortable with consistent sidebearings, producing an even gray value in continuous text. The contrast and tapering are subtle but noticeable, adding softness to edges and preventing the forms from feeling mechanical.