Sans Normal Sunak 7 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, editorial, friendly, retro, approachable, playful, casual, approachability, retro warmth, everyday legibility, brand character, rounded, soft terminals, humanist, low x-height, open apertures.
A rounded sans with soft, slightly flared terminals and gently modulated strokes that read as neither fully geometric nor strongly calligraphic. Curves are broad and smooth, with open counters and apertures that keep forms clear in text. Proportions lean toward a relatively low x-height with tall ascenders, giving mixed-case setting a slightly airy, old-style rhythm. Letterforms show subtle individuality (notably in the bowls and tails), while maintaining consistent stroke endings and a steady baseline presence.
Well-suited for branding and packaging that benefit from a friendly, approachable tone, as well as headlines and short blocks of editorial text where its low x-height and rounded detailing can be appreciated. It can also work effectively in posters and signage-sized applications where the soft terminals and open counters maintain clarity.
The overall tone is warm and informal, with a mild retro flavor reminiscent of mid-century display and editorial type. Its softened joins and rounded endings create a welcoming, slightly playful voice without becoming novelty.
The design appears intended to blend clean sans construction with softened, human warmth—offering a legible, everyday font with a distinctive, slightly nostalgic character. It aims to feel personable and inviting while remaining versatile for display-led typography.
The capitals have a sturdy, poster-like simplicity, while the lowercase introduces more personality through curved shoulders and generous bowls. Numerals appear straightforward and readable, with round figures that match the font’s soft, friendly geometry.