Sans Normal Ardom 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, modern, clean, neutral, corporate, friendly, clarity, versatility, modernity, neutrality, readability, geometric, open apertures, rounded, monoline, generous spacing.
This sans serif presents a clean, monoline construction with smooth circular curves and crisp straight stems. Letterforms are broadly proportioned with open counters and apertures, giving the set an airy, readable texture. Terminals are largely straight and uncluttered, and curves transition evenly into stems, reinforcing a calm, consistent rhythm. The lowercase shows a compact, functional structure with clear differentiation between similar shapes, while numerals follow the same rounded, contemporary logic.
It suits interface copy, dashboards, and product text where clean shapes and open counters help at small-to-medium sizes. The wide proportions and even rhythm also work well for signage, presentation decks, and contemporary editorial layouts. For branding, it fits identities seeking a modern, approachable sans without decorative flourishes.
The overall tone is modern and neutral, projecting clarity and restraint rather than overt personality. Its wide, open forms add a mild friendliness, but the finish remains professional and matter-of-fact.
The design appears intended as a general-purpose geometric sans focused on clarity, even color, and unobtrusive modernity. Its broad proportions and open forms suggest an aim toward comfortable reading and dependable performance across a range of everyday applications.
Round characters like C, O, and Q read smoothly and evenly, and diagonal-heavy capitals (V, W, X, Y) maintain a balanced, stable stance. In paragraph settings, the spacing and open counters keep lines from feeling dense, supporting a straightforward, utilitarian voice.