Slab Square Sugun 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Gimbal Egyptian' by AVP (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, editorial, collegiate, retro, energetic, display impact, emphasis, heritage feel, athletic tone, editorial voice, bracketed serifs, soft corners, ink-trap feel, compact counters, lively rhythm.
A heavy, right-slanted slab serif with broad proportions and a steady, low-contrast stroke structure. Serifs read as blocky and supportive, with gently rounded/bracketed joins that soften the otherwise sturdy geometry. Curves are generous and slightly flattened in places, giving counters a compact, press-like feel, while terminals and joins stay consistent across the set for a cohesive texture. Numerals match the letterforms with substantial weight and clear, oldstyle-like movement rather than rigid lining stiffness.
Works best for headlines, subheads, and short bursts of copy where weight and slant can do the talking—posters, event graphics, sports or collegiate branding, packaging, and punchy editorial pull quotes. Its sturdy slabs and wide stance also make it effective for logos and wordmarks that need a confident, energetic voice.
The overall tone is assertive and spirited, combining a classic editorial italic flavor with a sporty, collegiate punch. It feels vintage-leaning without becoming delicate, projecting momentum and emphasis—suited to headlines that need presence and character.
This design appears intended to deliver a bold, emphatic italic slab voice: stable through its serifs and low contrast, but animated through its slant and broad proportions. The goal seems to be a distinctive display texture that reads quickly and carries a vintage-meets-athletic attitude.
The italic angle and broad letterforms create strong horizontal momentum, while the slab serifs add stability and a poster-ready silhouette. In text, the dark color and lively shapes produce a dense, attention-grabbing rhythm that favors display sizes over long reading at small sizes.