Sans Normal Joreh 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype; 'Frutiger Next Paneuropean' and 'Icone' by Linotype; 'FreeSet' by ParaType; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Canapa' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, assertive, energetic, retro, playful, impact, motion, display emphasis, branding, slanted, oblique, rounded, compact, blocky.
A heavy, slanted sans with rounded curves and broadly cut, blocky strokes. Letterforms feel compact and muscular, with softened corners, wide bowls, and relatively tight counters that reinforce a dense, poster-ready texture. The italic angle is consistent across caps and lowercase, and the overall rhythm is bold and continuous, with sturdy diagonals (V, W, X, Y) and blunt terminals that keep the silhouettes clean and geometric.
Best suited to headlines and short display settings where bold, energetic emphasis is desired. It works well for sports-related branding, attention-grabbing posters, punchy packaging, and logo or lockup work where a strong slanted sans can convey speed and confidence.
The tone reads energetic and assertive, with a sporty, retro-leaning attitude. Its strong forward slant and dense black shapes create a sense of motion and impact, while the rounded geometry keeps it approachable rather than harsh.
The design appears intended to deliver maximum impact with a forward-driving stance, pairing heavy weight and rounded geometry to create a sporty, retro display voice. Consistent slanting and simplified terminals suggest an emphasis on bold readability and strong silhouettes in branding and advertising contexts.
Numerals are heavy and highly stylized, matching the letterforms’ dense weight and slanted stance for cohesive display use. The sample text shows strong word-shape presence at larger sizes, where the compact counters and bold massing become a key part of the aesthetic.