Sans Normal Luriv 4 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Moula' by 38-lineart, 'Mally' by Sea Types, and 'Gymkhana' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, promotions, sporty, punchy, confident, energetic, modern, impact, momentum, display clarity, branding, oblique, compact, rounded, high-impact, slanted.
This typeface is a heavy, oblique sans with compact, sturdy letterforms and rounded counters. Strokes are broadly uniform with subtly sheared terminals that reinforce the forward slant, creating a brisk, continuous rhythm across words. Curves are full and smooth (notably in C, O, S, and the numerals), while diagonals and joins are thick and stable, giving the design a dense, high-ink presence. The lowercase shows a single-storey a and g, with simple, sturdy constructions and short, blunt-looking arms that keep shapes tight and readable at display sizes.
Best suited to short, high-impact settings such as posters, headlines, sports and event branding, packaging callouts, and promotional graphics. It can work for subheads or short UI banners when strong emphasis is needed, but its dense weight and slant make it less ideal for long-form reading.
The overall tone is assertive and fast-moving, with a sporty, promotional feel. Its strong slant and compact mass suggest momentum and urgency, while the rounded construction keeps it friendly rather than aggressive.
The design appears intended to deliver maximum impact with a sense of speed: a strong oblique stance, rounded geometric structure, and tightly packed forms that hold together in large, bold messaging.
Figures are bold and attention-grabbing; the 8 has compact bowls and the 2/3 have pronounced curved profiles that read clearly in short bursts. The sample text shows consistent texture at large sizes, with a slightly condensed feel within the slanted silhouette that helps headings stay dense without looking brittle.