Sans Normal Tiho 4 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, branding, logos, editorial, posters, luxury, modern, dramatic, fashion, display impact, premium feel, editorial voice, modern refinement, stylized contrast, high-contrast, flared terminals, calligraphic, sculpted, spacious.
A high-contrast display face with broad proportions and sculpted curves that feel drawn rather than purely geometric. Strokes transition from hairline-thin to robust verticals, and many terminals flare subtly, creating a crisp, chiseled finish instead of traditional serifs. Counters are generous and forms are open, with wide bowls and a steady, upright axis. Diagonals and joins are sharp and clean, while the overall rhythm remains spacious due to the wide set and prominent thick–thin modulation.
Best suited to headlines, mastheads, and branding where the wide set and sharp contrast can be appreciated. It works well for fashion, culture, and luxury-oriented editorial layouts, poster titles, and short pull quotes, especially at larger sizes where the hairlines stay clear.
The tone is polished and dramatic, with a fashion/editorial sophistication that reads as contemporary and premium. Its contrast and flare give it a refined, slightly theatrical presence, making text feel curated and intentional rather than utilitarian.
The design appears intended to deliver a contemporary, high-contrast statement without relying on conventional serif construction, combining clean sans-like structure with flared, calligraphic finishing. Its wide proportions and crisp modulation suggest a focus on distinctive display typography for identity and editorial use.
In the samples, large sizes emphasize the elegant hairlines and the distinctive flaring at ends of strokes, while the wide set creates airy word shapes and strong headline impact. Numerals follow the same high-contrast, wide construction, matching the uppercase for a cohesive, display-forward texture.