Serif Normal Borog 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Acreva' by Andfonts, 'FF Marselis Serif' by FontFont, 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, and 'TT Bells' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, assertive, heritage, stately, collegiate, impact, readability, tradition, warmth, bracketed serifs, rounded terminals, soft corners, ink-trap feel, compact counters.
A heavy, confident serif with broad proportions and strongly bracketed serifs. Strokes are robust with moderate contrast and rounded transitions that soften the overall color, giving the forms a slightly “inked” texture rather than a sharp, brittle finish. Terminals tend to be blunt and gently rounded, counters are relatively tight for the weight, and the joins show subtle scoops that add warmth and help keep dense letters from clogging. Overall spacing reads generous enough for display while maintaining a steady, conventional rhythm across mixed case and figures.
Best suited to headlines, subheads, pull quotes, and short-to-medium editorial settings where strong typographic color is an advantage. It can also perform well in branding and packaging that benefits from a classic serif voice with extra impact, especially at larger sizes where the rounded details and brackets remain clear.
The tone is emphatic and traditional, with a familiar book-and-newspaper authority pushed toward headline strength. Its boldness and rounded details also lend a friendly, collegiate energy, suggesting signage, posters, and confident brand voice rather than delicate literary refinement.
The design appears intended as a conventional serif voice tuned for prominence: traditional proportions and serif structure, reinforced with substantial weight and softened detailing to remain approachable and legible under dense inking or high-contrast reproduction.
The uppercase presents a sturdy, sign-like presence with stable horizontals and pronounced serifs, while the lowercase keeps a readable, workmanlike structure. Numerals match the weight and solidity of the letters, reinforcing an even, punchy texture in mixed alphanumeric settings.