Sans Normal Hiraf 3 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, clean, approachable, airy, legibility, modern neutrality, approachability, simplicity, rounded, geometric, open apertures, soft terminals, even rhythm.
A rounded, geometric sans with monoline construction and softly finished stroke ends. Curves are drawn with smooth, near-circular bowls and consistent radii, while straight strokes stay clean and uniform. Counters are generous and apertures remain open, helping maintain clarity as forms transition between verticals and curves. Proportions feel balanced and slightly wide in the round letters, with straightforward, uncluttered shapes throughout the alphabet and numerals.
Well-suited for interface typography, product branding, and packaging where a friendly modern voice is needed. Its open counters and even rhythm also make it a solid choice for short-to-medium editorial settings, labels, and wayfinding or signage at larger sizes.
The overall tone is friendly and contemporary, with a calm, approachable presence. The soft rounding and open shapes give it a welcoming, easygoing character rather than a sharp or technical one.
The design appears intended to provide a clean, contemporary sans with softened geometry—prioritizing legibility and a pleasant, approachable feel while keeping letterforms simple and consistent.
Distinctive details include a single-storey “a” and “g”, a simple pointed “w”, and numerals that echo the same rounded geometry (notably the open, curved “2” and the looped “8”). The uppercase maintains a clean, restrained structure with minimal flair, emphasizing consistency and readability.