Sans Superellipse Myvu 7 is a very bold, very narrow, medium contrast, upright, tall x-height font visually similar to 'XXII DONT MESS WITH VIKINGS' by Doubletwo Studios, 'Compacta' by ITC, 'Hostil' by Intellecta Design, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Compacta MT' by Monotype, and 'Compacta SB' and 'Compacta SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, authoritative, sporty, poster-ready, retro, space saving, high impact, bold branding, display emphasis, condensed, blocky, squarish, rounded corners, vertical stress.
A condensed, heavy sans with tall proportions and tightly controlled spacing. Letterforms are built from rounded-rectangle geometry: flat terminals, softened corners, and counters that read as squarish ovals. Strokes stay largely uniform with only subtle modulation, producing a strong vertical rhythm and high color density in text. The lowercase is compact and sturdy, with short apertures and a robust, utilitarian feel; figures follow the same condensed, block-like construction for a consistent texture across mixed settings.
Best suited to large, attention-grabbing settings such as posters, headlines, and high-impact advertising where condensed width helps fit long titles. It also works well for sports branding, labels and packaging, and bold signage where a sturdy, compact texture improves visibility and presence.
The font conveys a forceful, no-nonsense tone with a distinctly industrial edge. Its compressed width and chunky forms suggest urgency and impact, leaning toward sporty, headline-driven communication with a lightly retro, sign-painter/label-inspired toughness.
The design appears intended to maximize impact in limited horizontal space, using rounded-rectangular construction to keep a bold voice while maintaining a controlled, contemporary finish. It prioritizes strong rhythm and dense typographic color for display-led messaging.
Rounded corners prevent the extreme weight from feeling sharp, while the tight internal spaces give the face a dark, emphatic presence at display sizes. The overall effect is clean and modern in detailing, but intentionally mechanical in silhouette.