Sans Normal Efmew 17 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: ui labels, brand accents, editorial subheads, posters, packaging, clean, modern, friendly, casual, airy, emphasis, readability, contemporary tone, friendly voice, humanist, open apertures, rounded terminals, single-storey a, single-storey g.
A slanted sans with smooth, rounded curves and gently tapered joins that keep the texture even and flowing. Letterforms are relatively open and streamlined, with soft terminals and a lightly calligraphic rhythm in curved strokes. The lowercase shows a single-storey “a” and “g,” compact bowls, and clear counters that maintain legibility in continuous text. Numerals follow the same easy, rounded construction, with simple, unobtrusive shaping that blends well with the alphabet.
Well-suited for interface typography, short paragraphs, and secondary editorial roles where a slanted voice is helpful for emphasis without sacrificing clarity. It can also work for branding and packaging that wants a contemporary, approachable tone, and for headlines where an energetic, forward-leaning texture is desirable.
The overall tone is contemporary and approachable, with a relaxed, conversational feel created by the consistent slant and soft finishing. It reads as clean and modern rather than formal, suggesting friendliness and motion without becoming decorative.
Likely designed as a versatile italic companion for modern sans typography, prioritizing clean readability while adding gentle dynamism. The construction balances geometric simplicity with softer, humanist details to stay friendly in both display and text settings.
The italic angle is steady across uppercase, lowercase, and figures, producing a cohesive forward-leaning rhythm. Capitals stay simple and geometric-leaning, while the lowercase introduces a slightly more humanist warmth through open forms and rounded terminals.