Sans Normal Kubiw 11 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Gomme Sans' by Dharma Type, 'Creata' by Ivan Petrov, 'Ambulatoria' by Pepper Type, 'Ordina' by Schriftlabor, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, modern, energetic, sporty, confident, clean, impact, motion, modernity, clarity, brand presence, oblique, geometric, rounded, compact curves, open apertures.
A heavy, oblique sans with broad proportions and smooth, low-contrast strokes. Curves are built from confident, near-elliptical forms, while joins and terminals read as cleanly cut rather than calligraphic, producing a crisp, engineered texture. Counters are generous for the weight, and the spacing feels sturdy and even, giving lines of text a strong, continuous rhythm. Numerals follow the same robust, rounded construction and integrate seamlessly with the letters.
This font is well suited to headlines, poster typography, and brand marks that need immediate impact. The strong weight and wide stance also work well for promotional graphics, sports-related identities, and bold UI/hero text where a dynamic, forward-leaning voice is desired.
The overall tone is assertive and contemporary, with a forward-leaning stance that adds motion and urgency. Its bold, rounded geometry feels sporty and promotional, while the clean construction keeps it professional rather than playful.
The design appears intended to deliver high-impact, modern communication by combining bold mass with streamlined, geometric forms and an oblique slant. It prioritizes momentum and visibility while keeping letterforms simple and consistent for reliable reproduction at display sizes.
The italic angle is consistent across capitals, lowercase, and figures, helping the face maintain cohesion in longer passages. Round letters (like O/C/G) stay smooth and stable, and straighter shapes (like E/F/T) preserve a crisp profile, balancing softness with clarity.