Slab Normal Iddu 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Capita' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, vintage, rugged, lively, strong emphasis, retro flavor, approachable slab, display impact, slab serif, bracketed, ink-trap feel, ball terminals, soft corners.
A heavy, right-leaning slab serif with broad proportions and a sturdy, compact texture. Strokes are thick with moderate modulation, and the serifs read as blunt, slabby terminals that are often slightly bracketed, giving corners a softened, carved look. Curves are generous and somewhat squarish in places, with rounded joins and occasional ball-like terminals (notably in the lowercase), which keeps the forms from feeling rigid. Uppercase shapes are bold and blocky, while the lowercase shows more calligraphic movement and a high x-height that makes word shapes prominent at display sizes.
Best suited to display typography such as headlines, posters, cover lines, and short editorial callouts where strong emphasis is needed. It also fits branding and packaging that want a sturdy, vintage-leaning slab-serif impression, and it can work for signage or labels when set with comfortable tracking and line spacing.
The overall tone is assertive and energetic, with a retro, print-forward flavor. Its weight and slabbing suggest durability and emphasis, while the italic slant and rounded details add warmth and motion, giving it a friendly but forceful voice.
The design appears intended to deliver a bold, high-impact slab-serif voice with an italicized sense of motion, balancing workhorse sturdiness with softened detailing for a more approachable, print-classic feel.
The font produces a dark, attention-grabbing color and benefits from ample spacing at larger sizes, where the chunky serifs and rounded terminals stay clear. Numerals appear robust and headline-oriented, matching the alphabet’s strong, poster-like rhythm.