Sans Normal Itmot 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, modern, sporty, friendly, loud, high impact, modern branding, display clarity, friendly strength, visibility, rounded, geometric, blocky, compact, high-impact.
This typeface is a heavy, wide sans with rounded, geometric construction and compact internal counters. Strokes are consistently thick with clean, smooth curves and minimal modulation, producing solid letterforms that hold together as dark, even blocks. Terminals are generally blunt, and the design favors broad bowls and open arcs over delicate details; apertures remain readable but feel tightened by the weight. The lowercase shows a tall x-height with short ascenders/descenders, and the overall rhythm is stable and dense, designed to read as a strong mass at display sizes.
Best suited to headlines, large-scale typography, and brand marks where a strong, high-visibility presence is needed. It works well for sports and entertainment graphics, promotional posters, packaging, and social media tiles, and can serve as a punchy UI/display accent when used sparingly.
The overall tone is bold and assertive, with a contemporary, energetic feel. Its rounded geometry softens the impact slightly, keeping it approachable rather than aggressive, but it still communicates volume, speed, and confidence.
The design appears intended to deliver maximum impact with a friendly geometric voice: wide proportions, simplified shapes, and a tall lowercase that stays legible at a glance. It prioritizes bold presence and clear silhouettes over delicate text readability, making it a natural fit for display-driven communication.
Numerals and capitals share the same wide stance and compact counters, reinforcing a cohesive, headline-oriented texture. Spacing appears tuned for big sizes: word shapes stay clear, while long passages quickly become very dark due to the weight and width.