Sans Normal Asran 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'Camphor' and 'Morandi' by Monotype, and 'Clear Sans Screen' and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, neutral, modern, friendly, corporate, utility, legibility, modernization, system neutrality, geometric, monoline, open apertures, round counters, high legibility.
A clean, monoline sans with broadly geometric construction and smooth, circular curves. Strokes are even and steady with minimal contrast, giving the letters a calm, consistent rhythm. Counters are round and generous, terminals are predominantly straight-cut, and joins are crisp without decorative shaping. Uppercase forms feel wide and stable (notably the circular O/Q and symmetrical V/W), while the lowercase keeps simple, readable silhouettes with single-storey a and g and a compact, straightforward r.
This font suits interface and product text where clarity and steady texture are important, as well as corporate branding systems that need a neutral, modern voice. It also performs well for signage and wayfinding at moderate sizes due to its open forms and simple letter construction, and works for presentations and general editorial layouts where a clean sans is desired.
The overall tone is neutral and contemporary, projecting clarity and approachability rather than personality-driven styling. Its geometry and even color make it feel orderly and efficient, with a friendly softness coming from the round counters and smooth curves.
The design appears intended as a dependable, general-purpose sans that prioritizes legibility and a balanced, modern geometry. It aims to provide a consistent typographic color across headings and text while staying stylistically unobtrusive.
The digit set matches the letterforms with open, rounded shapes and consistent stroke weight, helping maintain uniform texture in mixed alphanumeric settings. Spacing appears even and measured, supporting clear word shapes in longer text samples.