Sans Normal Vimon 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'SK Greenland' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, dynamic, confident, contemporary, energetic, impact, momentum, modern branding, clarity, display strength, oblique, geometric, clean, rounded, sturdy.
This typeface is a heavy, oblique sans with clean, continuous curves and a largely geometric construction. Strokes remain even and sturdy, with rounded bowls and smooth joins that keep counters open despite the weight. Terminals are mostly straight or gently cut, and the overall slant creates a forward-leaning rhythm without becoming overly calligraphic. Letterforms feel compact and stable, with clear, uncomplicated silhouettes and consistent spacing that reads well in display sizes.
It performs best where impact and immediacy are needed: headlines, posters, and brand marks that benefit from a strong slanted voice. The sturdy construction also lends itself to signage, packaging callouts, and sports or performance-oriented identities where a dynamic, contemporary tone is desirable.
The overall tone is assertive and energetic, with a forward motion that suggests speed and modernity. Its strong shapes and smooth geometry give it a confident, no-nonsense presence suited to contemporary branding and high-impact messaging.
The design appears intended to deliver a bold, forward-leaning sans voice with geometric clarity and solid legibility, prioritizing punchy presence while keeping shapes simple and consistent for versatile display use.
Uppercase forms appear broad and blocky with generous inner counters (notably in rounded letters), while the lowercase maintains a straightforward, single-storey feel where applicable, reinforcing a simple, modern texture. Numerals match the same robust, rounded construction and maintain clear differentiation at a glance.