Sans Normal Kugem 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold, 'Urania' by Hoftype, 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian, 'Applied Sans' by Monotype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, dynamic, modern, sporty, confident, clean, emphasis, momentum, modernity, impact, clarity, oblique, geometric, rounded, crisp, solid.
A slanted sans with sturdy, even stroke weight and smooth, rounded curves paired with crisp terminals. The design leans geometric, with broad circular bowls (notably in O, C, and G) and straightforward, open counters that keep forms clear at larger sizes. Uppercase shapes are compact and stable, while the lowercase is simple and workmanlike with a single-storey a and g, giving the set a contemporary, streamlined rhythm. Figures are clear and sturdy with consistent weight and uncomplicated construction.
This style is well suited to short-to-medium display text where an energetic, modern slant helps create emphasis—headlines, posters, product branding, and promotional materials. It can also work for concise UI or signage moments where clarity and a strong voice matter more than long-form reading comfort.
The overall tone is energetic and forward-leaning, suggesting speed and momentum without becoming aggressive. Its clean geometry and solid color give it a confident, modern voice suited to contemporary branding and assertive messaging.
The design appears intended to deliver a contemporary sans voice with added motion through a consistent oblique stance, balancing geometric roundness with firm, simplified construction for high-impact typography.
The italic angle is pronounced enough to read as purposeful rather than incidental, and the letterforms maintain consistent width and spacing under the slant. Round characters stay smooth and full, while diagonals (A, V, W, X, Y) feel taut and sporty, reinforcing the font’s kinetic character.