Serif Other Wira 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'EquipExtended' by Hoftype; 'Morandi' by Monotype; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, retro, assertive, sporty, playful, display, impact, distinctiveness, logo-ready, retro flavor, display texture, bracketed, flared, ink-trap, notched, teardrop terminals.
A heavy, wide serif with compact counters and strongly sculpted joins. The serifs are bracketed and often flare into sharp, triangular wedges, while many strokes show small notches and cut-in corners that create an ink-trap-like effect in tight apertures. Curves are broadly rounded but interrupted with crisp facets at key transitions, giving the letters a chiseled, punchy silhouette. The lowercase keeps a sturdy, readable structure with single-storey a and g, a square t crossbar, and short, blocky shoulders, all tuned for dense, high-impact setting.
Best suited for headlines and short blocks where its heavy color and sculpted terminals can read as intentional texture. It works well in branding and packaging that want a retro, athletic, or playful edge, and can also serve for event graphics and editorial display where strong word shapes are desired.
The overall tone is bold and attention-grabbing, mixing classic serif cues with sporty, poster-like punch. Its sharp wedge details and carved corners add a slightly mischievous, game-day energy that feels both retro and contemporary.
The design appears intended to deliver maximum impact at display sizes by combining broad proportions with distinctive, carved serif forms and strategic cut-ins that keep internal spaces from clogging. It aims for a recognizable, logo-friendly personality rather than neutral text utility.
Numerals follow the same carved, notched logic, with distinctive angled cuts in figures like 1, 2, 3, and 7, and rounder, weighty bowls in 0, 6, 8, and 9. The face maintains a consistent rhythm across caps and lowercase, with a deliberate tension between soft rounding and sharp, decorative corner work.