Sans Normal Apguz 15 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Lemon Milk Pro' by Marsnev (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, dashboards, modern, clean, neutral, friendly, technical, versatility, clarity, system use, modernization, information design, geometric, rounded, open counters, high legibility, crisp terminals.
A contemporary sans with predominantly geometric construction and gently rounded curves. Strokes are even and steady, with clean, straight terminals and minimal modulation, producing a crisp, controlled texture. Round letters like C, O, and G are close to circular with open apertures, while diagonals (A, V, W, Y) are sharp and well-balanced. The lowercase shows a two-storey “a” and a single-storey “g,” with compact joins and clear counters; numerals are straightforward and evenly proportioned for consistent alignment in text.
This font is well-suited to UI text, product interfaces, and dashboards where consistent rhythm and quick recognizability matter. It also performs well for editorial subheads, captions, and general-purpose branding systems that need a contemporary, unobtrusive sans. Its clear numerals and balanced uppercase make it a solid option for signage and informational graphics.
The overall tone is modern and neutral, with a calm, dependable feel suited to contemporary interfaces and editorial systems. Rounded geometry softens the voice slightly, keeping it approachable without becoming playful. Its clarity and restraint give it a quietly technical, utilitarian character.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency across mixed-case text and numerals. Geometric round forms and restrained detailing suggest a focus on modern system typography and straightforward, scalable communication.
Spacing and letterfit appear even, giving lines a smooth rhythm in paragraph settings. Distinct shapes for potentially confusable characters (notably the numerals and the open forms in S/C/G) support quick scanning at display and text sizes.