Sans Normal Amdir 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Peridot Devanagari', 'Peridot Latin', and 'Peridot PE' by Foundry5; 'Averta PE' and 'Averta Standard PE' by Intelligent Design; 'Pulp Display' by Spilled Ink; 'Brahma' by Tall Chai; and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, branding, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernity, consistency, readability, geometric, rounded, crisp, even, minimal.
A clean sans with broadly geometric construction and smooth, circular bowls. Strokes are even and monolinear, with crisp terminals and generous, open counters that keep forms legible at size. The uppercase feels steady and slightly wide in the round letters, while the lowercase maintains a straightforward, contemporary skeleton with simple, uncluttered details. Numerals follow the same calm rhythm, with clear shapes and consistent stroke behavior across the set.
This font suits interface copy, product text, and general editorial use where clarity and a quiet voice are priorities. Its even color and open forms also work well for signage and informational graphics, and it can support restrained branding systems that need a dependable, contemporary sans.
The overall tone is neutral and modern, leaning friendly due to its rounder curves and open apertures. It reads as practical and approachable rather than expressive, making it feel at home in straightforward, content-first design.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and a modern geometric feel. Its restrained detailing and steady rhythm suggest it was drawn to perform reliably across a wide range of everyday typography tasks.
Round characters like O/C/G and the bowls of B/P/R show a consistent circular logic that gives the face a cohesive texture. Spacing appears comfortable and even in the sample text, supporting continuous reading without drawing attention to individual letterforms.