Slab Square Higi 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Marmo' by Stefano Giliberti and 'Greek Font Set #1' by The Fontry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, retro, industrial, confident, collegiate, impact, legibility, heritage, utility, authority, blocky, chunky, square serif, high contrast, crisp.
A heavy, block-structured slab serif with square, flat-ended terminals and pronounced rectangular serifs. Strokes are largely uniform, with crisp joins and tight, compact counters that create strong black shapes at text sizes. Curves are broad and controlled, while horizontals and stems stay rigid and architectural, giving the alphabet a steady rhythm. The lowercase follows the same chunky construction, with a single-storey “a” and substantial serifs that keep word shapes dense and impactful.
Best suited to headlines, posters, signage, and branding where a strong, legible voice is needed. It also fits packaging and labels that benefit from a traditional, sturdy slab-serif look, and can work for short editorial callouts or captions when a bold, authoritative texture is desired.
The overall tone feels sturdy and assertive, with a classic American print sensibility that reads as retro and workmanlike. Its squared slabs and compact interiors convey a no-nonsense, industrial confidence, while the bold presence also nods to traditional collegiate and poster lettering.
The font appears designed to deliver maximum impact through compact, square-shouldered forms and prominent slabs, prioritizing clarity and presence over delicacy. Its consistent, architectural construction suggests an intention to evoke traditional print and sign typography while remaining straightforward and highly readable in display use.
The design holds up especially well in short lines where the strong serifs and blocky silhouettes can do the visual work; in longer paragraphs the dense counters and heavy texture can become dominant. Numerals match the letterforms with similarly squared details and solid, even weight, supporting emphatic display settings.